Getting targeted traffic via search engines is really hard nowadays no matter what type of niche we work with. That is why once we have them we should keep them on the site, in this case on our online store, as long as possible. For that we should optimize the online store to make it as user friendly as possible. Here I would like to show you some ways to optimize your online store.
Ways to Optimize Your Online Store
People nowadays do not care about those flash intros and other design elements which used to be so popular. Your online shop must be clean and easy to be navigated, site visors do not want to see images here and there. They are only interested in the products therefore you should use images about the product. In my point of view, the best is to show the images within a slider that lets users to enlarge it. This way the product information page will be easy to be navigated but offers enough information, too. On top of that, navigation is also important for SEO.
Speed Up Your eStore
Another important factor is the page load time. The faster, the better. You should optimize online shop so that it loads under 5-6 seconds. This is not only important for the users, but for SEO. So before setting up your online store try to find a reliable fast hosting which also offers upgrading in that case your site needs more features.
Eliminate Broken Links
You should regularly check your estore if there are broken links. If you use WordPress shopping carts this task is easy since you can install a broken link checker plugin which automatically checks your site for broken links. Broken links shows for the visitors that your site is not professional and they may leave it.
Another important factor to optimize your online store is to build trust. This can be done if you make an about page where all the important information can be found about you and your business. Furthermore, you should create a contact page where your costumers are able to get in touch with you. These pages help to build trust and your costumers feel themselves safely.
Give Detailed Information about the Product
People would like to know as much information as possible before purchasing a product so give detailed info. You should also use images as well as videos that demonstrate who the certain product works.
However, these are just small and easy steps to optimize your online store, but they can help to create more user-friendly estore which means more sales for you.
Optimize Your Online Store with Rob Snell
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